[2] Censorship did not miss the singer's work for sale because of an erotic photo shoot made specifically for the album.

In support of the album, Lolita went on a tour called One Big Long Song about..., which began on 30 November 2008.

They praised the singer for the modern sound, creative research in the lyrics of Yelena Kiper's songs.

Zhenya Voevodina from Billboard Russia wrote that "if you close your eyes to the "Soviet circus" of the PR campaign of the new release "Fetish", then there will be a sample of modern Russian pop music, which various "Russian radio" will be happy to put on the air.

[6] Sergey Sosedov also wrote that "the new album by one of the most talented and scandalous singers in Russia is our answer to Madonna.