The brand's message is delivered from promotional personnel to the consumer whether through the medium of a sample, a piece of merchandise, or literature.
In current times, field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media.
This is a key feature and benefit of field marketing – seeing revenue expenditure generate a specific return.
This allows for a high degree of accuracy and high-speed reporting and compilation of data that allows fast and flexible solutions to the dynamics of the changing environment tailored to the needs of the client’s market.
Each marketing campaign might involve two or more core disciplines to maximize client budgets and give as much payback as possible.