[4] Fiesta caters to these customers with a large selection of foods and ingredients that are generally not available at a typical grocery store.

[3] When Bonham returned to Texas, he believed that Houston-area businesses did not adequately cater to Mexican Americans, a large segment of the city's population.

[6] As the demographics of Houston changed, by the late 1970s Fiesta added African, Indian, Korean, Filipino, and Vietnamese items.

[10] In 2004, Fiesta Mart was acquired by Grocers Supply, a family owned Houston-based wholesale groceries distributor.

[12] In 2015 the Levit family, the owners of Grocers Supply, sold Fiesta to Acon Investments, a company based in Washington, DC.

[6] California-based Bodega Latina and its Mexican parent company Chedraui acquired Fiesta Mart from Acon in April 2018.

[17][18] The property was sold,[citation needed] and the office was later in the Capital One building on Westheimer Road near the Galleria;[19] it moved there in 2018.