On December 12, the third single from the album, "Death of Me", was released to Active, Mainstream, and Alternative Rock stations.

Red fans went through hidden web pages and passwords until around the time the album itself was released, when the final page was revealed, which contained a video message from the band itself, nine "treasures" (including posters, videos, and an unreleased track), and a message telling the puzzle participants not to post the contents on the internet or share them.

[citation needed] Drums on the album were played by Joe Rickard, the band's touring drummer.

[14][15] In an interview on The Daily Rock, Jasen Rauch talked about the band not wanting "Ordinary World" added to the album.

He stated that Red originally arranged the song as something to play live but that the label pushed for it to be added to the album.