John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011.
[4] After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop.
[5] In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner on a classic NATO strap.
[7] Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design.
[8] Daniel Wellington grew due to its online advertising strategy and campaigns through social media.