Daniel Wellington (DW) is a Swedish wristwatch brand founded in 2011 by Filip Tysander.
Since its inception, Daniel Wellington has sold over 6 million watches, largely with a digital strategy using social networks like Instagram.
Headquartered in central Stockholm, the company's products are sold in over 25 countries.
[3] In February 2017, Daniel Wellington was named the fastest-growing private company in Europe.
As of 2021, the Swedish watch manufacturer registered operating losses of approximately 387 million Swedish kronor, making it the third consecutive year in which the company reported operating losses.