Film tourism

[2] This is supported by several regression analyses that suggest a high correlation between destinations taking a proactive approach in order to encourage producers/studios to film at their location, and the tourism success in the area after the release of the movie.

This is exemplified by a Travelsat Competitive Index study that indicated that in 2017 alone, approximately 80 million tourists made the decision to travel to a destination based primarily on its feature in a television series or film.

[5] This increasing popularity of film tourism is due to the rise of international travel, the rapid growth of the entertainment industry, and cult-like celebrity status.

[8][9] In Britain, the Alnwick Castle, where the scenes for the movie Harry Potter were shot had experienced a 120% increase in visitor numbers which brought an estimated £9 million worth tourist revenue to the area.

Notable movie and television series filming locations that have become popular tourist destinations because of that include:

Agios Ioannis chapel, wedding scene from the filming of Mamma Mia! on Skopelos