Users are able to find movies based on search terms including titles, actors, genres, or cinema names.

The site's aims include raising the awareness of and promoting the use of legal mediums for viewing films[2] – working towards the eradication of piracy.

It targets film fans in the UK, but holds details on films made in over 60 different languages – ranging from English, Japanese, Hindi, Arabic, French and Cantonese.

[citation needed] Visitors to the site can search for a film they would like to see, and then choose their preferred viewing medium including DVD, Blu-ray, cinemas, via legal downloads, and through seven days of forthcoming television listings.

[citation needed] Film listings are segmented into 20 genres (including action, foreign, classic, thriller, bollywood and drama), and users can also search by requesting a mood, location or using a phrase such as 'fairy tale ending'.