[4] At the time, co-founders Mike Selden (CEO) and Brian Wyrwas (CIO) were both molecular biologists (biochemists) in their mid-20s who met each other at the University of Massachusetts Amherst.

[1][5] CEO Mike Selden said in July 2017 to expect cultured fish products on the market by the end of 2019.

[1] He found the term "lab-grown meat" to be inaccurate for the end product Finless was aiming for, comparing cultivating fish with brewing beer.

[10][11] Guardian journalist Amy Fleming, who attended the tasting, wrote: "I find it both delicious and disappointing.

[14] In October 2021, Selden stated that he thought Finless might obtain regulatory approval from the FDA to sell its products within months, perhaps before the end of 2021.

[4] FDA officials were said to be very helpful in explaining regulations and giving advice on how to build and operate safe and efficient production facilities, which Finless promptly implemented during the construction of its pilot plant.