Among other choices like space travel and energy, he chose cultured meat because of what he saw as a current global need,[12] and determined a "do-it-yourself" community to be convenient in the effort to bring this newly emergent technology's cost down to a popularly accessible level.

[7] His first partners in this project were obtained at an "informal coworking space in Tokyo" called Lab Café[8] after he had asked for those skilled in cell culture to help him theorize how meat could be grown on Mars.

He views the history of genetically modified organisms as a cautionary tale,[16] and in an interview with Hive Life, stated that:[10] Instead, we’re building an open process where academic and scientific knowledge goes to the people rather than straight to the business to scale and deliver.

This means that citizens and game players such as farmers, butchers, and chefs can get involved with hands-on experience, set the direction, decide on what meat should be like, and make society-wide agreements.Hanyu's love of science fiction media that's served as an impetus[25] and inspiration in this venture[1] is something he believes can also work to the benefit of developing personal interest in others for what Shojinmeat teaches.

[21] Shojinmeat's Keita Fukumoto has discussed cultured meat in part of a 20-minute spot on NHK's News at 5 [ja],[28] and Hanyu has given several interviews about the project to outlets covering food, business, and innovation in science.