The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event.

[1] At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.

The model began pre-sale in China upon the brand's domestic launch starting at a price of CN¥ 148,800 (US$20,300) and will officially go on sale in the Chinese market in April 2025.

[4][5] 83.4% of the Firefly EV's chassis is constructed with high-strength steel, allowing for torsional rigidity values of 35,700 Newton-meters per degree.

[3] The Firefly EV achieved a five-star safety rating in 2024 C-NCAP testing, and is equipped with nine airbags along with ADAS systems.