[1][2][3][4][5] The infinitive form of the word, lefargen, means to make someone feel good without any ulterior motives.
A relatively modern addition to Hebrew, the word was initially used in the 1970s, and gained momentum in subsequent decades.
According to Tamar Katriel, professor of communications in the University of Haifa, firgun differs from giving compliments, since it is "about an affinity that is authentic and without agenda".
[3][6][7][8] In 2014, Made in JLM, an Israeli non-profit community group, set out to create "International Firgun Day", a holiday celebrated yearly on July 17, where people share compliments or express genuine pride in the accomplishment of others on social media.
[9][10][11][12] To help promote the holiday, Made in JLM holds an overnight marketing hackathon at the night before July 17 and an online automatic firgun-generating tool in several languages, called the firgunator.