[1] Fishbowl was formed in 2001 by Chuck and Beverly Hale, two business owners in Salt Lake City.

Fishbowl has also earned a number of business awards for its revenue growth from organizations such as Inc. 5000, Deloitte, MountainWest Capital, and Global Red Herring.

[3][4][5][6] In December 2021, Fishbowl was acquired by Diversis Capital Management, LP, a Los Angeles-based private equity firm focused on investing in software and technology-enabled services organizations.

[7][8] Diversis Capital, via its portfolio company Fishbowl, acquired Red Salt in 2022.

[14] Boxstorm is a cloud-based inventory management software and mobile app created in 2017 by Fishbowl.