"[5] On 12 November, the Dutch DJ posted on his social media a short teaser showing the release date of the single.

[13][14] A few hours after the announcement, Kat Bein of Billboard called the cover of the song "a red-light" and "Asian-inspired cover-art".

[17] Jason Brow of Hollywood Life wrote that the track "mixes together Zayn's smooth voice, a soulful piano melody, and an infectious beat".

[13] Mike Nied of Idolator called the song "a staggering anthem" endowed with "a powerful chorus where Zayn lets his voice soar", all this constituting "another solid addition to his ever-growing discography".

Indeed, he noted that the Dutch DJ has released "high-energy dance hits since 2008" but presently, he has been "leaning into vocal-driven originals".

Denis Stulnikov choreographed the dancers and Lena Ignatenko was signed as the stylist The video featured masks from Bob Basset with Grisha Ermolin as the production designer.

Students dressed in all white are shown as captives of an oppressive, male-dominated facility where they are forced to follow the instructions, social norms and action patterns of the institutional center.

The next scene shows one of the masked figures displaying a tarot card with the picture of Icarus' fall, implying the destiny of the black hoodied man's disobedience and a probable benchmark to note the end of Zayn's previous era and second studio album, Icarus Falls (2018), and welcoming the inception of the upcoming one.

It is followed by the next scene showing a sports car drifting around the hoodied guy, making a circle resembling Ensō, alluding to the singer's purpose of leaving the band to emancipate his mind and do his own creativity.

In the end, the fire flares up from the inside and the hoodied man bursts into flames, a metaphor for a phoenix which obtains new life by arising from the ashes of its old self.