On 26 June 2023, Billboard confirmed that Zayn had recently signed to Mercury Records, in which label heads confirmed that he would be releasing his first single under the label "very soon this summer", which he teased by wiping all the posts on his Instagram account, while inside sources close to him also said that he would be experimenting with a new sound with the music that he had been making around the same time.

Exactly a week later, he revealed the title of the song and release date as he shared a video of him spray painting "LOVE LIKE THIS 7.21" on a wall.

[11] The official music video for "Love Like This", directed by Ivanna and Frank Borin, was released alongside the song on 21 July 2023.

The video was shot in New York and sees Zayn wearing a red and black motorcycle jacket as he is in the company of his love interest, played by Grace Dumdaw, as they kiss and spend time with each other.

[12] Writing for The Daily Beast, Kyndall Cunningham described "Love Like This" as "a sleek, two-step club track that could very well be a late contender for Song of the Summer", and that Zayn "seems to have settled on a breezy, UK garage sound for his next venture—something for the girls to get ready and party to, as Saweetie would say.