An accompanying music video for "Flavor" was released on 24 December 2012 and features the singer performing and dancing through a shopping centre and a nightclub in London.

[4] In an interview with Vanguard, Iyanya noted that the track, in addition to a majority of the parent record, was inspired by his enjoyment of writing about his feelings in love songs; he also described that "Flavor" was one of his compositions to fall under the pop genre, following "Kukere" and "Ur Waist".

[5] Written by the singer and produced solely by long-time collaborator D'Tunes,[6] "Flavor" is a song influenced by the Highlife genre.

[7] Through the use of a "funkified" melody and beats, and the large addition of strings, the singer performs several of its lyrics repetitively: "Omoge, what's your flavor?

[16] The promotion business Cokobar helped fund the tour in collaboration with the singer's record label, Made Men Music Group.

Ayomide O. Tayo from the Nigerian publication Pulse noted that his female fans in the crowd were delighted by both his appearance and the performance.