The Flavor Unit is a crew of emcees and DJs from New York City and Northern New Jersey.
The original version of the crew centered on producer the 45 King.
It was Mark's connections to radio personalities DJ Red Alert and DJ Chuck Chillout that initially got the crew noticed, but the original members also all had formidable rhyme skills and wrote streetwise lyrics.
Past management clients were Monica, Outkast, Faith Evans, Total, SWV, Almighty RSO (a group featuring Ray Dog, better known today as Benzino), Groove Theory, Monifah, Gina Thompson, LL Cool J, Zhané, Donell Jones, and Naughty By Nature.
Names marked with an asterisk denote artists who were managed by Flavor Unit but were not part of the original crew.