Most enhanced waters are lower in calories than non-diet soft drinks.
The marketing usually capitalizes on the healthy image of water combined with the perceived health and taste.
Bottled water was introduced to the United States by television commercials in 1977.
[4] Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water,[5][6] to the Glacéau brands of beverages owned by The Coca-Cola Company.
In May 2007 Coca-Cola bought Energy Brands, the maker of Glacéau Vitamin water, for $4.1 billion to narrow its gap with competitor PepsiCo.