[4][5] By 2016, it was one of the top five most sold brands of bottled water in that country[6] with sales worth nearly $830 million in 2017.

[16] This process removes most inorganic impurities, such as naturally dissolved minerals, but may let low boiling-point organic matter through.

[19] Globally, the brand has several variants[20] introduced in 2017, such as Glaceau Smartwater Sparkling Green Apple,[21] Lemon, and Berry & Kiwi.

[22][23] In 2020, four new combination flavors were introduced: Cucumber Lime, Strawberry Blackberry, Pineapple Kiwi, and Watermelon Mint.

[24] Starting in 2008, American actress Jennifer Aniston was the ambassador for the brand globally[25] and was involved in a number of campaigns as the face of the product.