Flavoxanthin is a natural xanthophyll pigment with a golden-yellow color found in small quantities in a variety of plants.
As a food additive it used under the E number E161a as a food coloring although it is not approved for use in the EU[2] or USA.
[citation needed] It is listed as food additive 161a in Australia and New Zealand where it is approved for usage as an ingredient in food products.
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