Fleischmann's Yeast

It is currently owned by Associated British Foods and is sold to both consumer and industrial markets in the United States and Canada.

[2] In 1924, the brothers' nephew Raoul Fleischmann, using the wealth generated by the family business, provided the funding for the launch of The New Yorker with his friend Harold Ross.

[4] In the 1930s, the company's advertisements highlighted "intestinal fatigue", a condition said to be brought on by the pressures of modern civilization.

The ads claimed that Fleischmann's Yeast was an effective treatment for the condition, despite protests by the American Medical Association.

[8][9] During the 2020 COVID-19 pandemic in March and for subsequent months, Fleischmann's struggled to meet surging demand for its products, as house-bound consumers sought to produce more of their own baked goods.