Fleischmann's Yeast

It is currently owned by Associated British Foods and is sold to both consumer and industrial markets in the United States and Canada.

[2] In 1924, the brothers' nephew Raoul Fleischmann, using the wealth generated by the family business, provided the funding for the launch of The New Yorker with his friend Harold Ross.

The ads claimed that Fleischmann's Yeast was an effective treatment for the condition, despite protests by the American Medical Association.

[5] In 1936, Consumer Reports disputed Fleischmann Yeast's advertising claims that it cured constipation and acne.

[8][9] During the 2020 COVID-19 pandemic in March and for subsequent months, Fleischmann's struggled to meet surging demand for its products, as house-bound consumers sought to produce more of their own baked goods.

1932 advertisement, promoting cakes of fresh yeast as a laxative and tonic