Flick Off

FLICK OFF is a Canadian advertising campaign launched by Key Gordon Communications.

It is a movement to fight climate change by getting Canadians to use less energy.

The website was launched by British entrepreneur Richard Branson and Ontario Environment Minister Laurel Broten in Toronto on April 25, 2007.

Peter Kormos of the NDP said "It's silly, it's embarrassing, and clearly it's an ad agency that has a bunch of flickin' amateurs as employees.

"[3] Toronto Sun lifestyle columnist and Burlington city council candidate Marianne Meed Ward responded that the debate over words was the privilege of the rich and pampered.