Martin designed the website's prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA.

Co-founder Mark captured the service's first original broadcast, Ryan Hall's U.S half-marathon record, from the back of a pickup truck using a handheld camera.

[8] In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider.

[10] In December 2018, FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series.

In May 2019, the Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform.

The organization pledged a full refund, and offered the club's season ticket holders a discount on its annual subscription fees.

[13] FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized.

[15] In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart, awarded streaming rights to the Eldora Speedway and All Star Circuit of Champions to FloSports.

[23] In March 2023, the IBJJF announced that the Campeonato Brasileiro de Jiu-Jitsu would be included in their offering of events streaming on FloGrappling from 2023 onwards.

[26] In early 2023, Brazilian channel Combate announced a broadcasting deal with FloGrappling starting on May 22, 2023 to show both their grappling content and original documentaries.

[44] In 2016, the US Olympic Committee revoked Flosports media credentials after they repeatedly published footage that NBC held exclusive rights to.

[46][47] As a consequence, in 2022 a class action lawsuit was filed against FloSports in New York federal court due to their business practices.