It was the only national orange juice maker that used only US-grown fruit (grown by its cooperative members in Florida) in its products; however, this policy changed starting in May 2022.

[2] After that time, Florida's Natural products included concentrated orange juice from Mexico.

During World War II, the company produced concentrated orange juice for the military; after the war, 80% of the juice the company produced was in frozen concentrate form to meet consumer demand for the relatively new, convenient form.

[4] In 2001, the company opened the "Grove House", a visitor's center across the street from its Lake Wales, Florida processing plant.

The company's primary marketing strategy is to differentiate itself from main competitors Simply Orange, Minute Maid and Tropicana.