Minute Maid is an American brand of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of different kinds, including Hi-C.

Minute Maid was the first company to market frozen orange juice concentrate,[3] allowing it to be distributed throughout the United States and served year-round.

[4] In 1945, the National Research Corporation (NRC) of Boston, Massachusetts, developed a method of dehydrating medical products for use in the U.S. war effort.

Led by John M. Fox,[5] Florida Foods Corporation won a government contract worth $750,000 for 500,000 lb (227,000 kg) of powdered orange juice for the war.

A Boston marketing firm H. A. Loudon Advertising came up with the name Minute Maid, implying the juice was quick and easy to prepare.

[4] In October 1948, TIME magazine announced that entertainer Bing Crosby was to employ a 5-day a week radio show to promote Minute Maid.

The magazine article gave further details: "Minute Maid (retail price: 29¢ a pint and a half) got into the field first in 1945, at a new $2,300,000 plant in Plymouth, Fla. With little cash to advertise, it lost $450,262 the first two years.

[8] In 1970, the company was involved in a scandal in the United States about bad housing, often referred to as "slave quarters", and working conditions of Minute Maid farm laborers in Florida.

[10] In 2001, the Minute Maid division of Coca-Cola launched the Simply Orange brand, which "uses a computer-modeled blending of citrus sources with the intent for the consumer to enjoy a uniform taste year-round".

John M Fox, president of the company announced on October 20, 1957, that Minute Maid Headquarters would be moved to a new building located on the corner of US 441 and Hwy Route 50 in Orlando, Florida.

[8] In 2007, Coca-Cola retained New York-based Corporate Realty Consultants and Boyd Commercial LLC of Houston to sell 2000 St. James Place.

[28] On March 6, 2021, amid the COVID-19 pandemic, Coca-Cola announced it was closing Minute Maid's office in Sugar Land and would join the operations with the company's base in Atlanta, Georgia.