His work focuses on futuristic concepts and fantasies, and visualises technological progress, sometimes by demonstrating its advantages and at other times by presenting negative consequences.

[1] In that same year, Kaayk made headlines with a number of social media videos posted on the weblog of his alter ego, Jarno Smeets, who claimed to be the first human able to ‘fly like a bird’.

In March 2012, Kaayk revealed on the popular Dutch TV show De Wereld Draait Door that it was all fiction: Jarno’s story was an art project undertaken in collaboration with production company Revolver Media and public-service broadcaster NTR.

[3] Another project was Rayfish Footwear (2012), a fictitious company and web shop that invited people to ‘grow’ their own personalised sneakers using genetically modified stingray leather.

A carefully prepared narrative was distributed via various media platforms, where it proved sufficiently credible for a loyal group of followers, who were eventually disappointed when the truth was revealed.