[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users.

As the team realized that it would be hard to monetize through advertising in these markets, they decided to pivot into a universal analytics platform that all mobile apps could use.

Flurry also merged with a company called Pinch Media based in New York that was working on a similar product, and together they had almost 80% marketshare for mobile analytics.

[9] The platform's funnels measure customized consumer conversions and trending metrics,[10] while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as up-sell and cross-sell conversions.

[11][12][13] Flurry for Publishers is a data-driven tool for generating advertising revenue through mobile applications.