[3] [4] FlyLady's messages cover topics include clutter, the value of routines, weekly and monthly cleaning, increased self-esteem, and letting go of perfectionism.
[7] A store on her website sells organizational tools and housewares, sent from the FlyLady Distribution Center in Brevard, NC.
[12] In 1999, Cilley joined a web forum called SHE's Online, based on the housekeeping system created by Pam Young and Peggy Jones, ("The Slob Sisters") detailed in their book Sidetracked Home Executives: From Pigpen to Paradise (1977)[13] The book covers many of the key topics that were adapted to become the FlyLady system; daily task lists, routines, "slipshod cleaning", and a systematic view to housekeeping.
The system encourages "baby steps" to develop routines and habits to organize and maintain your home.
The primary focus is on "Finally Loving Yourself" by making your life easier by decluttering, menu planning, "anti-procrastination" day, and establishing routines, as well as financial and health-related self-care[16] In 2007, Marla Cilley and co-author Leanne Ely also released a New York Times bestselling book called Body Clutter: Love Your Body, Love Yourself,[17] which aims to apply the FlyLady's housekeeping methodology to caring for the reader's body, through self-examination and increased self-respect.