It is a joint venture between Malaysia-based Astro Overseas Limited (Astro), Sanjeev Kapoor, Kartik Gaikwad and Mogae Consultants.

Food Food is available on satellite in India through Tata Sky, Videocon D2H, Airtel Digital TV and other major cable networks and MSOs across India.

The channel is also available in US, Canada, UAE, Qatar and Mauritius.

[1][2][3] The channel airs cooking and food shows hosted by chefstejascooking007, or Sanjeev Kapoor, Ajay Chopra, Vikas Khanna, Saransh Goila, Rakesh Sethi, Shailendra Kekade, Shilarna Vaze, Shipra Khanna, Shazia Khan, Harpal Singh Sokhi, Madhu Sneha, Shantanu Gupte and Amrita Raichand.

FOOD FOOD received three awards at the Indian Telly Awards 2012.