[10] The Foodarama group also operates a chain of seven stores in Greater San Antonio, under the banner La Fiesta.

Ronnie Catlett, the vice president of Foodarama and general manager of the San Antonio division, said that the stores were intended to cater to groceries.

[13] It uses bulk buying, requires store managers to work on the shop floor instead of in offices, and, as of 2004[update], has low labor costs.

[2] La Fiesta's designated wholesaler, Grocers Supply, has a buying coalition which allows its customers to get goods at lower prices.

[13] Prior to 1998 La Fiesta operated a 16,000-square-foot (1,500 m2) location in Eagle Pass, Texas, a community along the Mexico–United States border.

Because of the issues involving Mexico and competition from H-E-B, the Eagle Pass La Fiesta store was closed.

[14] After a La Fiesta manager fired a pregnant employee, the United States Equal Employment Opportunity Commission filed a lawsuit against Foodarama, saying that the termination was wrongful because the store did not accept a full medical release from a doctor that was intended to allow her to work without restrictions.

[5][16][17] In February 1989, Carrol Cox, the owner of that Foodarama location, opposed the plan of a Metropolitan Transit Authority of Harris County (METRO)-implemented grade separation at Willowbend and South Post Oak since he believed it would reduce the number of parking spaces at the store.