Foodland Ontario

[1] Foodland Ontario promotes produce (fruits and vegetables), meats, dairy products, honey and maple syrup, and processed foods made with Ontario grown food products.

The latter definition includes both males and females and reflects recent research that food buying is a shared activity – many households have two "principal grocery shoppers.

"[4] The program includes advertising campaigns that are designed to increase interest in, and demand for Ontario foods in the age 24-59 demographic.

There's No Taste Like Home" was introduced in 1986 to promote the connection between local food and Ontarian values such as family, community, trust and support.

[1] According to the Ministry of Agriculture, Food and Rural Affairs, Foodland Ontario commercials reach more than 90% of the target audience including television, radio, billboard and print media campaigns.