Four-quadrant movie

In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic "quadrants" of the movie-going audience: both male and female, and both over and under 25 years of age.

A film's budget is often correlated to the number of quadrants the film is expected to reach, and movies are rarely produced if not focused on at least two quadrants.

[2] Although four-quadrant movies are generally family-friendly, this is not a requirement.

[3] Titanic, which was the highest-grossing film ever following its theatrical run, has been cited as a strong example of a four-quadrant movie that blended action and romance in a historical setting to appeal to all four quadrants.

[7] They are often built on a "high-concept" premise with well-delineated heroes and villains, with emotion, action and danger present in the story.