Fox Racing is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974.

In 1977 Bob's division split out as a separate company called Fox Factory.

Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

[4][5] In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million.

[7] In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing.