Referred to as the "Wall Street's Sweater Girl" by the press, her appealing physique became the focal point that attracted crowds whenever she appeared in the financial district.
"[7] On October 4, publicists took other busty women to Wall Street as rivals for Gottfried's attention: Mrs. Geri Stotts, an office manager flown in from Burbank, California by a Los Angeles radio station,[8] and Ronnie Bell, a stripper in a New York burlesque house.
Brief accounts of the crowd-gathering phenomenon she triggered subsequently appeared in a number of sociological and pop historical books, some treating it as a survival of the so-called "bosom mania" of the 1950s.
Artist and prankster Joey Skaggs offered a facetious show of support by hanging a 50-foot black bra from the U.S. Treasury building on Wall Street opposite the stock exchange.
The events of September 1968 made an impression on second-wave feminists in the city, and in March 1970, they retaliated in a raid on Wall Street which they dubbed the "Ogle-In", in which a large group of feminists, including Karla Jay, Alix Kates Shulman, and a number of women who had participated in the sit-in at Ladies Home Journal a few weeks before, sexually harassed male Wall Streeters on their way to work with catcalls and crude remarks.