Frank Cannella (born October 15, 1957) is a businessman and philanthropist,[1] known for his work in the infomercial industry.

[2] In 1999 People Magazine labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the Direct Response Television Hall of Fame.

[5] He relocated[6] to Burlington, Wisconsin and in 1984, formed Cannella Response Television.

[8][9] Cannella is an active philanthropist and public servant, working on projects such as providing Christmas gifts for challenged children.

Entrepreneur Award for his work with Cannella Response Television.