[3] Additionally, Bob Garfield, the host of NPR's On the Media and a columnist for Advertising Age, launched the website ComcastMustDie.com, which attacked the company's customer service.
[4] In 2008, Eliason, as part of the team selected to address the issues,[5] created the Twitter account @ComcastCares and began directly responding to customer complaints, which positively impacted the public perception of Comcast.
[6][7] Eliason, who interacted with more than 10,000 Comcast customers via Twitter,[8] was the subject of significant press attention; he was featured in The Wall Street Journal, ABC News, Wired, The Washington Post, BusinessWeek, Forbes and The Philadelphia Inquirer, among other publications, and became known as "Famous Frank" inside Comcast.
[11][12][13] Eliason was named executive vice president, US digital and customer experience for Zeno Group in October 2015.
[14] He serves on the board of directors for the Council of Better Business Bureaus and the Society of Consumer Affairs Professionals.