Frank L. White (c. 1867 – February 15, 1938) was an American chef whose likeness, known as "Rastus," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.

John Lee Mahin, an advertising agent in the employ of Cream of Wheat executive Emery Mapes, described the origin of the photograph: One day I was sitting, alone, on a stool in a Kohlsaat restaurant in South Dearborn Street and I noticed particularly two colored waiters who had unusually winning smiles...I then offered each of them fifty cents if they would go down to Copland's Studio, which was only a few doors away, and have their pictures taken.

I had about a dozen pictures taken and the one which I liked best showed the negro with one tooth missing, so I arranged to have the photographer re-touch the photo...That marked the birth of the new "Rastus," now so well known to the American public.

[2] Though the man in the photograph is officially unidentified, a 2004 story in the Jackson Citizen-Patriot said that White was "a chef, traveled a lot, was about the right age and told neighbors he was the Cream of Wheat model".

[7] "While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive," B&G Foods said in a statement.