Rastus

Similar images have appeared in advertising, prominently as the mascot for Cream of Wheat, which prompted objections from activists.

[12] Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s,[13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the subject of the photograph used to make the image, but his name was never formally recorded.

[2] The food manufacturer announced in June 2020 that it was reviewing the packaging after concerns the chef character might perpetuate racist stereotypes.

[14] Cream of Wheat abandoned any human imagery on their packaging in late 2020 in response to concerns the chef's image perpetuated racist stereotypes.

[15] Some promotional materials for Larry Semon's The Wizard of Oz (1925) identified the black farmhand Snowball as Rastus.