Fred Troller (December 12, 1930 – October 11, 2002) was a Swiss American artist and designer known for his bold graphic style.

[1] Prior to moving to the United States, Fred and his wife Beatrice Troller starred in Louis de Rochemont’s 1955 release titled, Cinerama Holiday.

[4] Regarding Troller's work, Massimo Vignelli was quoted as saying, "His designs successfully combined Swiss rigorousness with American vitality.

"[2] Troller is widely regarded as having popularized the minimalist typographic style known as Swiss New Typography in the United States.

He believed in the power of visual communication and sought to create designs that would captivate audiences and leave a lasting impression.