Alfred Charles Walter "Freddie" Hornik (19 January 1944 – 19 February 2009) was a Czech-born British fashion entrepreneur who bought the ailing Chelsea boutique Granny Takes a Trip at 488 Kings Road in 1969, and transformed it into a leading brand in Swinging London.
[1] At the instigation of his Polish stepfather, Hornik trained as a tailor and made rapid progress, having "learnt to make a suit in 10 days for eight guineas".
[1] In the mid-1960s, following a chance encounter at the Speakeasy Club with Alan Holston, they got together with John Crittle and the Guinness heir Tara Browne, and launched Dandie Fashions.
In 1974, for the front cover of his album Caribou, Elton John wore a tiger-stripe jacket which had a Granny's label, allegedly sewn on by Hornik's assistant Roger Klein, who had acquired the item elsewhere secondhand.
[2] However, by the mid-1970s, Hornik, who by now had a "penchant for drugs", Krell and Breslau were feuding with each other, and the business failed, with the London boutique closing in late 1974.