Sulcer had an egg delivery service[6] and slept underneath the dining room table to allow his parents to rent out his bedroom for much–needed funds.

[11] To pitch Oklahoma gasoline (which became "Esso", then "Exxon", then "ExxonMobil"), he collaborated with psychologist Ernest Dichter and learned from research that drivers wanted both power and play for their automobiles.

[15] Sulcer described the other guy theme and how it tried to improve awareness that other drivers were usually "nice, well-meaning people": The other guy is not always the lane-hugging, road-burning, tire-squealing menace.Sulcer helped persuade the Xerox corporation to support a TV series entitled Of Black America which was later recognized by then-president Gerald Ford as a positive effort to bring awareness to minority issues.

[18] He held executive positions at Needham, Harper & Steers[19][20] (now owned by Omnicom) including president of the New York Division,[21][22] vice chairman of its international operations,[23] and director of business development for the agency.

[24] Working with chairman Paul C. Harper, Jr., he helped the agency develop a reputation as a "hot creative shop" after it won awards for advertising during the late 1960s and early 1970s.

[23] At Fairleigh Dickinson University, he led along with Cleve Langton and Michael Goodman the Schering-Plough executive lecture series entitled While You Were Looking The Other Way.