[citation needed] Van der Wal has produced and appeared on television programs including World Class with Frederique for the Scripts network, The Ultimate Holiday Towns USA, a two-hour special for A&E, as well as broadcasts in her native Holland.

[citation needed] Van der Wal has also been a guest lecturer at Harvard University and, in 2011, was the recipient of the Marie Claire Entrepreneur of the Year award.

The "Frederique's Choice Lily" was unveiled at a ceremony in Amsterdam, inspiring her to develop, produce, and host a television program called The Invisible Journey with the Discovery Channel, which traced the path of a flower from Africa's growing fields to the markets and auction houses of the Netherlands, and finally to a special event in New York City.

[4] Subsequently, van der Wal established "Frederique's Choice," a lifestyle brand within the flower industry.

In 2015, with the launch of the US unit of the business, she assumed the role of executive producer and host for the TV show titled Home Grown Makeover with Frederique and Carter.