While Freed began in a basement in Covent Garden, it now comprises nine retail stores, seven offices, five warehouses, and three manufacturing sites.

[7] The Freed corporate headquarters and manufacturing facilities were retained after the acquisition and continue to operate at their original location in London.

A year later, in 2013, Freed released a line of ballet flats, the first instance in which the company created shoes not intended for dance purposes.

[8] In 1929, Freed left Gamba, where he had been making ballet shoes, and opened a store and workshop in St Martin's Lane, employing his wife and an assistant.

After a few years the business needed larger premises, and manufacturing was moved to a small factory in nearby Endell Street.

[11] Every Freed pointe shoe is made by hand in the UK with a production based from the main factory in Hackney, East London.

Each shoemaker makes about 50 shoes a day, most of which are custom made for individual dancers who order 20 pairs at a time from a specific, preferred maker.

Freed of London pointe shoes are worn by principal dancers worldwide including Sylvie Guillem, Tamara Rojo, Leanne Benjamin, Nina Ananiashvili, and Alessandra Ferri.

Freed's items have appeared in the Harry Potter and Pirates of the Caribbean films in addition to Snow White and the Huntsman.