Signing new deals with Warner Bros., Sony Pictures Entertainment and MGM Studios (which parent company Amazon later acquired on March 17, 2022),[3] the streaming service began offering new content.

Its first announced moves post-rebrand included renewing Bosch: Legacy pre-premiere as well as Top Class, ordering America's Test Kitchen: The Next Generation and a new series adaptation of Black Beauty and expanding Play-Doh: Squished beyond its holiday special.

[22][23] On February 22, 2021, it was announced that Norman Lear had set up two projects at IMDb TV, half-hour long comedy Clean Slate and hour-long drama Loteria.

It was also announced that the service would add original films to its slate, beginning with the romantic comedy Love Accidentally, starring Brenda Song and Aaron O'Connell.

Starting July 15, 2020, IMDb TV began streaming all 92 episodes of the AMC series Mad Men after completing a licensing deal with Lionsgate.

As part of the deal, titles from Universal's library would become available, making films including The Invisible Man eligible to stream on IMDb TV for free.

[28] On November 3, 2021, IMDb TV UK began streaming content from FilmRise, MovieSphere, MagellanTV and SPI's Docustream, along with program-themed channels based on shows Deadly Women, Are We There Yet?, Bridezillas, Unsolved Mysteries, This Old House, MythBusters, and Hell's Kitchen.

[29] In November 2022, it was announced the company was entering a partnership with Fremantle, to launch a revival of soap opera Neighbours, which would go into filming on April 17, 2023 and broadcast on September 18, 2023.