Freixenet

Freixenet (Catalan pronunciation: [fɾəʃəˈnɛt]) is a Spanish producer of cava and other sparkling and still wines, founded in 1914 in Sant Sadurní d'Anoia, in the province of Barcelona.

[1][2] In 2019, the Spanish-German alliance was renamed Henkell Freixenet, creating the world's leading sparkling wine group.

In April 2024 the management communicated the intention to temporarily lay off more than 600 employees, as the amount of base wine for cava production has declined significantly due to the drought that has persisted for three vintages.

Celebrities who have appeared in Freixenet's Christmas sparkling wine include Liza Minnelli (1977), Raquel Welch (1985), Paul Newman (1989), Antonio Banderas and Sharon Stone (1992), Kim Basinger (1993), Penélope Cruz (1994 and 2001), Alejandro Sanz (1998), Pierce Brosnan (2004), Demi Moore (2005) and Shakira (2010).

[4] In 2018 Freixenet stopped having famous people in its commercials and changed its advertising strategy with the aim of deseasonalizing the consumption of cava and consolidating the international positioning of the brand focused on the celebration of life's small and big moments, as well as maximizing the Mediterranean lifestyle through a global campaign.