The Fremont Street Experience (FSE) is a pedestrian mall and attraction in downtown Las Vegas, Nevada.

The venue has become a major tourist attraction for downtown Las Vegas, and is also the location of the SlotZilla zip lines and the city's annual New Year's Eve celebration.

[1] For many years, the western end of Fremont Street was the area most commonly portrayed whenever producers wanted to display the lights of Las Vegas.

Downtown Las Vegas hotels and casinos sought to build an attraction that would lure more visitors to their businesses.

After Paramount Pictures head Stanley Jaffe refused to approve a proposal to build a life-sized Starship Enterprise, the Fremont Street Experience was chosen as the project.

[2] FSE, LLC is a cooperative venture, owned and operated by a group of downtown hotel/casino companies (comprising eight hotel/casinos) as a separate corporation, responsible for financing, developing, and managing the Fremont Street Experience.

Ultimately Jerde's sky parade concept was scrapped, but the architectural design for the canopy was carried through.

The concept for the show as it now exists was conceived by architect Mary Kozlowski who had grown up in Las Vegas and knew and loved Fremont Street.

The Young Electric Sign Company assisted in creating the test panels and in the final installation.

After the Fremont Street Experience opened, the light bulbs were checked nightly to ensure that all were functioning properly.

The Las Vegas Redevelopment Agency also agreed to provide approximately $27.6 million to build a parking garage and pay for street improvements.

The city wanted the Las Vegas Convention and Visitors Authority to pay a remaining $6 million for the project.

In 1996, a horse-and-rider neon sign from the Hacienda hotel-casino was placed at the FSE's east entrance, at the intersection of Las Vegas Boulevard and Fremont Street.

[9] Work on the canopy video display was concluded as of December 2019, with the official unveiling scheduled for that New Year's Eve.

Light and sound shows are presented daily beginning at 6:00 p.m. through 2:00 a.m. on the Viva Vision video screen.

SlotZilla cost $17 million to construct and features a launch tower with over-sized dice, a martini glass, a pink flamingo, simulated video reels, a giant arm and two 37-foot-tall showgirls.

It is located at the end of the FSE pedestrian mall, where Las Vegas Boulevard South meets Fremont Street.

The initial display contained about 2.1 million lightbulbs controlled by 32 computers located in kiosks on the mall.