Fremont Street

[1] Prior to the construction of the Fremont Street Experience, the western end of Fremont Street was the representative scene for Las Vegas that was included in virtually every television show and movie that wanted to depict the glittery lights of Las Vegas.

The abundance of neon signs, like cowboy Vegas Vic, earned the street the nickname of "Glitter Gulch".

[5] Fremont Street also carried the shields of U.S. Route 93 (US 93), US 95, and US 466 before the construction of the interstate freeways, including I-15.

[10][11] The three-block renovation included pedestrian-friendly street redesign, landscaping, and retro-looking new neon signage.

[12] Beyond this district on Fremont lies the bulk of Tony Hsieh's DTP, formerly Downtown Project.