Frescata was a registered trademark of Wendy's restaurants, and was used to refer to its now-discontinued line of cold sandwiches.
The products were made in a "deli" style, and designed to compete with Subway and Blimpie's food offerings.
Due to poor sales and long preparation times, the product has been dropped.
[1] The original lineup had the Roasted Turkey with Basil Pesto in place of the Chunky Chicken Salad.
[2] The Frescata was introduced in April 2006, and disengagement began in December 2007.