He wanted to emulate the way the Springfield Republican served as a venue for analysis and public discussion of political economics in its region.

[1] By syndicating the Associated News service in their paper, they helped rural Fresno County remain connected to the nation and world at large.

[4] The younger Rowell had limited ties to California but had followed the politics from afar and had acquired hostility towards the Southern Pacific Railroad company.

[5] Expanding his scope statewide, Rowell formed the Lincoln–Roosevelt League and began a political reform effort, targeting the Southern Pacific Railroad in particular.

[5] The paper's political stance was Progressive, which meant that it lent support to politicians such as Theodore Roosevelt, Robert M. La Follette and Hiram Johnson.

[2][7] The Morning Republican's former offices at the southern corner of the intersection of Tulare Street and Van Ness Avenue were sold to a furniture store in 1935.